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Elon Musk has confirmed NBCUniversal executive Linda Yaccarino has been appointed as the CEO of Twitter – and hinted the platform will be rebranded as ‘X, the everything app’.
Musk made the announcement on Friday morning with a tweet which said: ‘Looking forward to working with Linda to transform this platform into X, the everything app.’
He said Yaccarino ‘will focus primarily on business operations, while I focus on product design & new technology’.
Yaccarino had resigned as NBC’s head of advertising earlier in the day – following growing speculation she’d be chosen for the Twitter role.Musk said in December that he’d step down as CEO once he’d to replace him.
Her appointment comes after she interviewed Musk at a marketing event in April and boasted about her ‘work ethic’ – a meeting which some have speculated may have played an important role in her appointment.
NBCUniversal’s head of advertising Linda Yaccarino has been appointed CEO of Twitter
Elon Musk was interviewed by Linda Yaccarino at a marketing conference on April 18 and it’s been speculated the meeting played an important role in her appointment
Musk announcement Yaccarino’s appointment on Friday morning with a tweet which said: ‘Looking forward to working with Linda to transform this platform into X, the everything app’
Her resignation from NBCUniversal was announced in a statement which said she had left the role of Chairman of Global Advertising and Partnerships with immediate effect.
Yaccarino said: ‘It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team.We’ve transformed our company and the entire industry—and I am so proud of what we’ve accomplished together.’
The appointment at Twitter confirms of the platform.
Yaccarino interviewed Musk at a marketing event on April 18 and began by telling the audience: ‘Many of you in this room know me and you know I pride myself of my work ethic, but buddy, I met my match.’
Observers speculated the interview may have played an important role in Yaccarino’s appointment to the Twitter job.
She also spoke positively about Musk’s ‘push for democratization’ at Twitter during the the POSSIBLE marketing conference in Miami.
During the conversation, Musk also elaborated on his vision to turn Twitter into X, the everything app.
‘Twitter is effectively an accelerant to an idea I’ve had for a long time…X, the everything app,’ he said. He described it as a ‘platform that is so useful that you find it is essential to conduct your life’.
Yaccarino was reported to Musk’s pick for CEO shortly after he tweeted that a woman had been hired for the job
His announcement that she’d been hired said she would help transform Twitter into ‘X, the everything app’ – something he spoke about after buying the platform in October for $44bn
The app would provide tools to enable payments, private and public communications, and ‘be incredibly useful’.
Musk established X Corp in March 2023 and the company owns Twitter.
The string of developments on Friday come after Musk announced a day earlier that a new CEO for Twitter had been appointed to start in six weeks.
He tweeted: ‘Excited to announce that I’ve hired a new CEO for X/Twitter.She will be starting in ~6 weeks!
‘My role will transition to being exec chair & CTO, overseeing product, software & sysops.’
Yaccarino is a ten-year veteran of NBCUniversal and is widely-respected for her work in reshaping strategies around gauging the success of campaigns.She also played a leading role in the launch of the ad-supported Peacock streaming service.
Her background makes her an ideal candidate to lead Twitter, after
But it will cause a headache for NBCUniversal, which is currently gearing up for its annual week-long ‘upfront’ event on Monday.The event is its pitch to advertisers and an opportunity for the business to secure millions of dollars.
Linda Yaccarino, pictured at the Golden Globes in January, is a respected ten-year veteran of NBCUniversal
Some advertisers paused spending with Twitter after Musk’s takeover in October and Yaccarino’s appointment will be seen as way to address the issue
Musk announced that he would find a new CEO for Twitter after a poll on the platform in December which asked whether he should step down. Nearly 58 percent of people said yes.
He tweeted after the poll: ‘I will resign as CEO as soon as I find someone foolish enough to take the job!After that, I will just run the software & servers teams.’
The 51-year-old, currently the world’s second richest man with a net worth of $182 billion, has had a topsy-turvy time at the helm of Twitter.
Musk drew a mixture of praise and criticism for bringing back several banned accounts.He also introduced an $8 monthly subscription fee for Twitter Blue, which allowed anybody to get the blue ticks that were previously reserved for certain individuals.
He’s also , dropping staff levels from 7,500 to below 2,000.
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